Email marketing, a term used so often in the VA (virtual assistant) world, but what does email marketing really entail when it comes to increasing your sales? Is it really important? If so, why do I need it? Well friend, today I am going to share with you how you can increase your conversion rate by improving your email marketing strategy. You’ll be surprised at the value it adds to your business. First, let’s take a look at some important pieces your emails need.
It is very important to ensure that your emails are visually appealing and cohesive. You want your readers to not only enjoy reading your emails but find them easy on the eyes. It is vital that your emails fully embody your branding. You can do this by including your brand colors throughout your email layout and making sure that your company name and logo is within each of your emails at least one time. You want to make sure that your font is cohesive with your branding and consistent within your emails. Two or three fonts is okay, however, you don’t want to go too crazy with it! It’s also important to be sure to select a template or layout that has appropriate spacing and formatting. All of these little details will come together to make your emails visually pop and stand out to your audience.
When you’re writing your emails, always remember that an email is like a conversational piece…so you want to ensure you are using a conversational tone. It is very important when strategizing to increase the conversion of your email marketing. Think about it as if you were sitting down talking to your audience rather than writing a formal paper on your business. What would you tell them if you were chatting on the phone? This is key because when you have solid emails that stand out, you will consistently attract your readers, which will, in return build trust. This is your chance to shine and let your audience get to know who you are. Don’t be afraid to show off your personality and really connect with your readers.
Have a Purpose
In order to create a killer email sequence, it is crucial to HAVE. A. PURPOSE.
You must create your emails around this strategy or you will be missing out on a huge benefit of email marketing. Think about your audience, what real problem can you help them solve? That is how you add value to your emails.
Once you have solid emails, it’s important to look at strategies and tips on how to get your emails to convert. The number one way to sell a product or service is through the use of email marketing! It’s that important. The strongest way to do this is to be sure that you include a call to action, every single time! It’s not enough to talk to your reader and solve a problem. You will leave them high and dry! You have to prompt them to make changes in their life. Pinpoint their pain point, call it out, explain how you will help them solve it, in return, make their life so much easier, and then prompt them to make some moves! This is the key to getting conversions.
Call to Action
Having a solid call to action is a very vital component of your email marketing strategy. There are key traits that make a call to action solid and help you stand out. After all, the goal here is in email marketing is to increase your conversion! Let’s take a look at a few tips!
It’s important to be specific about what exactly you want your readers to do. Tell them specifically to “join your facebook group” or “download your free weekly planner”.
Write time sensitive statements to create a sense of urgency among your audience. We all know from personal experience the feeling we get that we must purchase something because it’s only going to be offered for x amount of time…yeah…that something will be your services or products!
Make your readers feel special! By providing them with an exclusive deal or an exclusive service that only they have access to will prompt them to follow through with your call to action.
This goes hand and hand with exclusivity. By building a community and including positive examples and testimonials, you are creating an environment that your audience will want to be a part of! And then all they need to do is take a step forward.
Putting aside some time to focus on writing solid emails will absolutely pay off in the long run. In doing so, you are adding so much value to your business and creating life long customers. Don’t wait a week longer, get to sending those emails today!
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