A freebie is your chance to get into the personal inbox of your target audience. It’s the place where you can talk to your target audience directly without the fear of being scrolled up and into oblivion. The hardest part of making a freebie is knowing what to offer and knowing how to create a freebie in the first place.
It’s true. The attention span for an email is higher than a social media post. And that’s why marketing experts recommend building a freebie from Day 1.
The Freebie Basics
A freebie is basically something you offer your ideal customer to tempt them into subscribing to your email list. A simple opt-in with ‘Subscribe to My Newsletter’ would hardly get you any subscribers. Think about it, when is the last time you subscribed to a pop up that offered you nothing!
3 things you should keep in mind when creating your freebie is:
- Offer real value. Ideally, it should be a sampler of what they can expect from you. One of the fitness coaches I follow offers one-week of free fitness workout videos as her freebie. She’s showing her target audience what they can expect when they finally buy from her.
- It should attract your target audience. If you have a recipe blog, your audience would be home chefs and women with families. These are the people you want to attract and offer value to.
- Communicate Expertise. Position yourself as the expert in your freebie. You may not be Steve Jobs, but you know what you know, and your knowledge is valuable. Share it like you mean it.
How to Create the Freebie?
This is often where many people get stuck. They don’t know what their audience is looking for so they have no idea how to create the freebie. To make it easier for you, here are some ideas on freebies you can offer:
If you are offering training of some kind, offer a mini-course to get your audience to buy your entire course. This could be in the form of a webinar or an ebook.
In your mini-course, give them some of your best tips. Convince them that you know what you doing and will help them improve their skills.
A Free 1:1 does well if you are offering services. For instance, if you are a Marketing Strategist, offering a free consultation or assessment will hook your audience and give them an idea of your expertise.
While Printables are a great freebie and often easy to make, I’m not really sold on them. That’s because the people who subscribe to your email list for a printable, are short-lived subscribers. They came for that one printable, and once they get that, they will likely unsubscribe in a few days. It’s about finding the clients that will convert. and that’s not always going to convert for you.
However, you can use Printables in conjunction with other freebies. Even if you aren’t a designer, you can easily create them on Canva.
This is a freebie I would recommend for digital products like e-books. For instance, a e-book author can offer a 10% discount to people who subscribe to their emails.
Now that you know how to create a freebie, I want to challenge you! I’ll give you 10 days to create your first freebie. For the next 20 days, we will be dangling the freebie in front of your customers to get them to give you their email address.
How to Get Your Audience to Subscribe to your Freebie?
Creating your freebie is just the start. The work begins later. Once you have your swipe guide below, I will walk you through step by step on how to create and sell your own!! Have fun creating!